Green Wars: Go Green or Go Home
September 12th, 2009 Posted in Green Living & News
In order to stay on top today, your company must go green. Being environmentally savvy is no longer just trendy, but a necessary step toward success.
Big shots like Coca-Cola and Pepsi are trying to out-green one another in overall sustainability of their businesses and the environment.
Cutting your carbon footprint has become easier to do, thus many consumers and companies expect it at this point.
Just by looking online, anyone can use the multiple sites with green guides that tell you how to be eco-friendly with anything: from your babies’ diapers to using organic home pest control.
So if consumers have the ability to change their habits, why can’t companies? Lowering use of fuel, electricity, and water are among the few steps companies have and can take to help meet green building standards.
It’s only a matter of further convincing the few companies that haven’t gone green to do so, or face the consequences. Consumer trends have significantly helped influence businesses to take the plunge.
Companies like Whirlpool and Payless Shoes have done just this, because of consumer pressure and consumer frugality in the current economic recession. Whirlpool’s new tactic includes selling washers that claim to save customers $900 in water and energy costs during the lifetime of the washer.
Meanwhile, Payless Shoes recently developed a line of eco-friendly shoes due to consultation of their newly hired eco-consultant. So these two companies have gotten the hint, even going as far as hiring an expert in the field of environmental conservation.
What’s it going to take to convince the non-green companies? Whether it takes A-list celebrity endorsements or complete bankruptcy in today’s market, the businesses refusing to turn green will probably just go home.
2 Trackback(s)
- Oct 27, 2009: The Global Power Supply is Reaching New Lows.
- Nov 17, 2009: Safe Waste Removal Key to Clean Landfills
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By Tiff Ting on Sep 21, 2009
Last week, I started a green initiative at my company. Although my company does not manufacture durable goods (it’s a software company), we can still make an impact by eliminating the disposable plates/utensils/cups we use and replacing them with durable versions that we can wash and reuse, reducing the amount of paper we use, using recycled paper instead of virgin paper, among other efforts. Everyone can make a difference, and companies can make an even bigger impact than individuals since they are larger consumers!